I had the pleasure of travelling to Ireland recently for this quirky shoot. Atomic commissioned me to photograph this campaign for radio station Spin 1038, one of the top radio stations in Dublin. It prides itself on its music and entertainment news, and the brief for this shoot was to communicate the immediacy of this news to the target audience.
We used local models to show how the radio station plugs listeners directly into well-known performers, in this case Sam Smith and Florence Welch of Florence and the Machine.
The pictures were photographed in two clean, graphic locations in Dublin, where we were lucky enough to have a couple of beautiful sunny days, and of course very relaxing evenings sampling a few pints of Guinness.
Click here to see more advertising work.
Art buying and production: Lucy Ryan
Art Director: Hansel González
Creative Director: Anne Fleming
Agency: Atomic Dublin
Pour cette nouvelle campagne print et affichage pour la radio irlandaise Spin 1038, nous avons fait un saut à Dublin. Les images montrent les artistes Sam Smith et Florence Welch en train de chanter directement aux jeunes qui écoutent Spin. Nous avons eu la chance de passer quelques jours ensoleillés dans la capitale irlandaise. Evidemment il a fallu déguster quelques pintes de Guinness une fois les prises de vue terminées...