Apr 14, 2016

Cheeky film for Crep Protect

Shoe-care brand Crep Protect, used by sneakerheads worldwide to clean and maintain their kicks, contacted me to ask me to produce content to promote their new product, Crep Protect Wipes. 

I came up with a cheeky film playing on the packaging of their wipes, which looks like a condom packet, and organised a location shoot by the sea in sunny Brighton.

The Crep Protect crew lent us some of their most collectible sneakers to feature in the film, including a pair of Kanye’s Adidas Yeezy Boost 750.

We shot stills for use on the Crep Protect social media channels, and filmed the video in 4K. We then made a 40 second edit for internet and point of sale plus a 15 second teaser for social media use. 

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