About me

I began my adult life sensibly enough by studying French and Italian at the University of Cambridge and the Ecole Normale Supérieure in Paris, then horrified my parents by deciding to be a photographer.

The best summary of what I do is 'storytelling with a side order of off-beat creativity and an occasional sprinkling of optical illusions'. Twins blended into a wall with custom knitwear? Check. A railway line merging into a zipper? Check. A lifestyle shoot featuring a cardboard teenager? Yup, that too.

Clients around the world choose me to create advertising and editorial images and films of people on location or in studio.

I love finding creative solutions and ideas and making sure everyone has fun in the process.

The practical details

I like to keep productions as lightweight as possible. It's easier to manage, more cost-effective and minimises the environmental impact.

I work with amazing post-production and CGI studios, stylists, hair/makeup artists, casting directors, location finders, animal handlers and production managers, and I can source people to coordinate all elements of a shoot.

I spent several years living in Paris and I'm English/French bilingual. I still work regularly in Paris and I'm comfortable organising productions in France and elsewhere on the continent.

When I'm not travelling I'm based in London, and spend most of my free time thinking up more ideas to turn into images.


Click here to buy prints.

Nice people who give me awards

— Sony World Photography Awards
— AOP Photographers Awards
— Creative Review
— Applied Arts
— Luerzer's Archive 200 best ad photographers
— PDN Annual
— PX3
— Creativepool
— IPA Cristal
— One Eyeland
— Stratégies
— Epica
— Eurobest
— Spotlight Awards
— 125 Live
— Trieste Photo Days Urban Photo Awards
— Portrait Salon
— GoSee Awards

Who I work with

Adidas, Air Canada, American Express, Astrazeneca, Beachcomber Hotels, BNP Paribas, Caisse d'Epargne, Decathlon, Disney, Drinkaware, Hewlett Packard, Hennessy, Huawei, Lacoste, LEGO, Mastercard, Mazda, McDonalds, Missoni, O2, Pepe Jeans, Renault, Sanofi, SNCF, Visa, Vodafone

Creative blogs that write about me

It's Nice That, Colossal, Fubiz, Ignant, Vice, Designboom, Creative Review

Wonderful publications that feature me

Amusement, Avaunt, The Guardian, The Observer, Sneakers, Spectr, Süddeutsche Zeitung, Telegraph, WAD, Zoom-Zoom

Agencies that trust me

AMV BBDO, Altmann + Pacreau, Arnold Worldwide, BBDO Berlin, BETC, CLM BBDO, DDB Paris, Euro RSCG, Iris Worldwide, JWT London, Leo Burnett London, McCann Paris, Ogilvy CommonHealth, Publicis Conseil, Publicis Dialog, Redwood, Saatchi & Saatchi Paris, TBWA Paris, TBWA Corporate, VMLY&R France, We Are Social

People who collect my prints

Permanent collection of Photography Museum of Lishui, China
Permanent collection of Hamburg Museum für Kunst und Gewerbe
Permanent collection of MAUSA Vauban

Selected books

2023 — Elements of Visual Grammar, Princeton University Press
2020 — L'art du fil dans la création contemporaine, Gallimard éditions alternatives
2020 — Underdogs Artists – a decade [2010_2020], Underdogs Gallery
2019 — Invisible Jumpers, Hoxton Mini Press
2015 — La photographie publicitaire, 50 ans de création, Éditions de la Martinière

Environmental responsibility

I offset my carbon footprint via Ecologi. Click here for more information.