Sep 08, 2021

LEGO x Adidas Superstar

Originally released as a basketball shoe back in the 70s, the Superstar has become one of the most versatile streetwear staples around the world.

Collaborating with six unique creators, We Are Social Studies created a campaign that highlights the endless creative possibilities of the LEGO adidas Originals Superstar, encouraging wearers to get creative with their designs.

It was great to work with such a lovely team, shooting still life photography and stop motion videos for this awesome project.

Client - LEGO x adidas

Agency - We Are Social

Head of Art - Paul Rider

Art direction - Anna Fernandez

Head of We Are Social Studios - Jo Lumb

Producer - Sophie Fitzgerald

Creators - Afro Kickz, Ornamental Conifer, helsoe, Coffee Boy, Tom Yoo, Leta Sobierajski

Prop styling - Jaina Minton

Post - Ela Calin

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