Originally released as a basketball shoe back in the 70s, the Superstar has become one of the most versatile streetwear staples around the world.
Collaborating with six unique creators, We Are Social Studies created a campaign that highlights the endless creative possibilities of the LEGO adidas Originals Superstar, encouraging wearers to get creative with their designs.
It was great to work with such a lovely team, shooting still life photography and stop motion videos for this awesome project.
Agency - We Are Social
Head of Art - Paul Rider
Art direction - Anna Fernandez
Head of We Are Social Studios - Jo Lumb
Producer - Sophie Fitzgerald
Creators - Afro Kickz, Ornamental Conifer, helsoe, Coffee Boy, Tom Yoo, Leta Sobierajski
Prop styling - Jaina Minton
Post - Ela Calin