Originally released as a basketball shoe back in the 70s, the Superstar has become one of the most versatile streetwear staples around the world.
Collaborating with six unique creators, We Are Social Studios created a campaign that highlights the endless creative possibilities of the LEGO adidas Originals Superstar, encouraging wearers to get creative with their designs.
It was great to work with such a lovely team, shooting still life photography and stop motion videos for this awesome project.
Agency - We Are Social
Head of Art - Paul Rider
Art direction - Anna Fernandez
Head of We Are Social Studios - Jo Lumb
Producer - Sophie Fitzgerald
Creators - Afro Kickz, Ornamental Conifer, helsoe, Coffee Boy, Tom Yoo, Leta Sobierajski
Prop styling - Jaina Minton
Post - Ela Calin
![](https://josephford.net/library/portfolio/News-photos/314_LEGOxAdidas_Joseph_Ford_Superstar_Handheld_0395_EC_R1_no_logo.jpg)
![](https://josephford.net/library/portfolio/News-photos/314_LEGOxAdidas_Joseph_Ford_TomYoo_Profile_0143_EC_R6.jpg)
![](https://josephford.net/library/portfolio/News-photos/314_LEGOxAdidas_Joseph_Ford_Helsoe_CU_0345_EC_R1.jpg)
![](https://josephford.net/library/portfolio/News-photos/314_LEGOxAdidas_Joseph_Ford_Superstar_Profile_0222_EC_R4.jpg)
![](https://josephford.net/library/portfolio/News-photos/314_LEGOxAdidas_Joseph_Ford_Nico_3Quarter_0277_EC_Bricks_R1.jpg)
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![](https://josephford.net/library/portfolio/News-photos/314_LEGOxAdidas_Joseph_Ford_Superstar_CU_0355_EC_R1.jpg)
![](https://josephford.net/library/portfolio/News-photos/314_LEGOxAdidas_Joseph_Ford_CoffeeBoy_Profile_0159_EC_R6.jpg)
![](https://josephford.net/library/portfolio/News-photos/314_Joseph_Ford_Adidas_LEGO_7_shoes_names.jpg)