Apr 19, 2018

Side by side for Caisse d'Epargne bank

Over the last few months I’ve been working on lots of side by side images. This campaign was for the bicentenary of French bank Caisse d’Epargne, with agency Altmann + Pacreau. Each picture depicts a facet of life 200 years ago and pairs it with today’s equivalent: an early wooden bicycle with a hoverboard, a painting in an ornate frame with a graffitied wall, a leather-bound book with a Kindle. 

The most challenging pictures to produce were the portraits. We photographed a soldier with a natty moustache next to a heavily bearded hipster and a lady in an ornate hat juxtaposed with a woman with a baseball cap. We used different models on each side (hipsters don’t just shave half their beard off, obvs) and cast around 30 different people to ensure a good match. I tested each possible combination - I had never realised how much face structure could vary from person to person. Thanks for the amazing casting, Yasmine!

Client: Caisse d'Epargne
Agency: Altmann + Pacreau
Creative director: Olivier Altmann
Art director: Valentin Adiba 
Art buyer: Marie Ferrara
Account managers: Claire Roy-Thermes, Jessy Bloch, Mathieu Bliguet, Quentin Grimal, Christine Demay
Production: Philippe Loutrel
Post production: Chez Voltaire 
Styling: Sénia Depardieu
Casting: V & Y
Clients: Cedric Mignon, Laurent Buffard, Thierry Martinez, Chantal de Vitry-Alardet, Astrid Perrotin, Fabienne Ranjard, Karen Weber, Antoine Panier

Client : Caisse d'Epargne
Agence : Altmann + Pacreau
Directeur de création : Olivier Altmann
Directeur artistique : Valentin Adiba
Achat d’art : Marie Ferrara
Responsables agence : Claire Roy-Thermes, Jessy Bloch, Mathieu Bliguet, Quentin Grimal, Christine Demay
Production : Philippe Loutrel
Post production : Chez Voltaire
Stylisme : Sénia Depardieu
Casting : V & Y
Marque : Cedric Mignon, Laurent Buffard, Thierry Martinez, Chantal de Vitry-Alardet, Astrid Perrotin, Fabienne Ranjard, Karen Weber, Antoine Panier

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