Over the last few months I’ve been working on lots of side by side images. This campaign was for the bicentenary of French bank Caisse d’Epargne, with agency Altmann + Pacreau. Each picture depicts a facet of life 200 years ago and pairs it with today’s equivalent: an early wooden bicycle with a hoverboard, a painting in an ornate frame with a graffitied wall, a leather-bound book with a Kindle.
The most challenging pictures to produce were the portraits. We photographed a soldier with a natty moustache next to a heavily bearded hipster and a lady in an ornate hat juxtaposed with a woman with a baseball cap. We used different models on each side (hipsters don’t just shave half their beard off, obvs) and cast around 30 different people to ensure a good match. I tested each possible combination - I had never realised how much face structure could vary from person to person. Thanks for the amazing casting, Yasmine!
Client: Caisse d'Epargne
Agency: Altmann + Pacreau
Creative director: Olivier Altmann
Art director: Valentin Adiba
Art buyer: Marie Ferrara
Account managers: Claire Roy-Thermes, Jessy Bloch, Mathieu Bliguet, Quentin Grimal, Christine Demay
Production: Philippe Loutrel
Post production: Chez Voltaire
Styling: Sénia Depardieu
Casting: V & Y
Clients: Cedric Mignon, Laurent Buffard, Thierry Martinez, Chantal de Vitry-Alardet, Astrid Perrotin, Fabienne Ranjard, Karen Weber, Antoine Panier
Client : Caisse d'Epargne
Agence : Altmann + Pacreau
Directeur de création : Olivier Altmann
Directeur artistique : Valentin Adiba
Achat d’art : Marie Ferrara
Responsables agence : Claire Roy-Thermes, Jessy Bloch, Mathieu Bliguet, Quentin Grimal, Christine Demay
Production : Philippe Loutrel
Post production : Chez Voltaire
Stylisme : Sénia Depardieu
Casting : V & Y
Marque : Cedric Mignon, Laurent Buffard, Thierry Martinez, Chantal de Vitry-Alardet, Astrid Perrotin, Fabienne Ranjard, Karen Weber, Antoine Panier